By raising the simple and obvious x - y axis segmentation method , the national rural refrigerator market is segmented into three categories , namely , mature , potential and under cultivated markets . meanwhile , according to the investigation of tendency of several urban refrigerator markets , developing theoretical mode of national urban refrigerator market is generally simulated . furthermore , all of the regional markets in our country are divided into three kinds of regions : not - focused - on region , focused - on region and the region suitable for setting up the image of enterprise ' s brand 提出了簡單、直觀的二維坐標細分法,把全國農(nóng)村冰箱市場分為成熟、潛在和需培養(yǎng)的三大市場;同時根據(jù)對若干城市冰箱市場的走勢考察,模擬出我國城鎮(zhèn)冰箱市場的成長性理論模式,并把全國的區(qū)域市場劃分為,不宜重點突破的區(qū)域、適宜重點突破的區(qū)域和適宜樹立品牌形象的區(qū)域。
By raising the simple and obvious x - y axis segmentation method , the real estate market is segmented into three categories , raw , mature , potential and under cultivated markets . meanwhile , according to the investigation of tendency of several urban the real estate markets , developing theoretical mode of chongqing the real estate market is generally simulated . furthermore , all of the regional markets in our city are divided of regions : not - focused - on region , focused - on region and the region suitable for setting up the image of enterprises brand 在本文運用的理論工具和總體框架的指導下,運用市場調(diào)查理論、波特模型、市場細分理論,對本課題所處的市場環(huán)境,包括重慶市房地產(chǎn)市場和與課題項目所在地區(qū)的宏觀經(jīng)濟環(huán)境、區(qū)域環(huán)境、政策環(huán)境、城市規(guī)劃、行業(yè)環(huán)境以及消費者市場的收入水平、家庭結(jié)構(gòu)、消費能力、消費心理、居住偏好、生活習慣等40余個指標進行調(diào)查分析,對課題項目的競爭環(huán)境進行了研究,力圖尋找出與本項目相適宜的市場需求和市場營銷機會,確定項目要進入的目標市場。